I actually found this duvet cover at a thrift store and only paid $5 for it. It is hands down the nicest duvet cover I've ever used. I've been buying mine at IKEA for 20+ years, but their quality and selection has gone downhill. The Wake In Cloud duvet cover is so incredibly soft and lightweight, it's like wearing a loose cotton muumuu in the summertime where it just brushes your skin gently once in a while but mostly you feel cool and breezy and free. It's literally like sleeping in a cloud. The corner ties and zip closure are thoughtful details that make it much easier to put on. I definitely plan to buy more bedding at retail from Wake In Cloud, I love the unique floral prints and the quality is top-notch.